Our Approach to Young Talent
Strategy Guided by Proven PRactices
We believe there is power in a deep understanding of top young talent – how they choose between firms and the best, most innovative strategies companies use to engage them. In our work, we seek to help our partners ground their strategies in rigorous student-focused research and learn from the best demonstrated practices of their peers.
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Market-Driven Research Topics
We study only that which is most pressing and relevant to our member companies and student leaders in the moment.
Deep Networks of Top Talent
We work with students from a diverse range of backgrounds, talent types, and schools to provide unparalleled insight into how students choose between opportunities.
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Best-in-Class Practices
Our purpose is to advise our members on the proven best practices of their peers and the most powerful decision drivers of their target students.
Research By the Numbers
60+
Campuses with Existing Student Relationships
800+
Interviews Completed with Top Talent on Campus
1,500+
Companies Quantitatively Evaluated by Students
Our Areas of Study
Today's Most Pressing ISsues
In addressing today's most pressing issues, all strategies are not created equal. We study the university recruiting and young talent market to advise our members on the most effective strategies seen on campus.
Increasing Diversity Hiring
Early Engagement Programs
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Virtual
Interviews
Interviews
Attracting Tech Talent
Digital Recruiting Tools
Boosting Conversion
Increasing Diversity Hiring
Topic Overview
Effective diversity recruiting requires concerted focus, but not all diversity recruiting channels are created equal. We study the strategies that differentiate the best companies from their peers.
Learn More About Our Diversity Recruiting Findings
Guiding Questions
- What are the best companies doing to increase diversity hiring?
- What program elements, events, and national partnerships prove most effective?
- How are the best companies effectively engaging HBCUs?
Early Engagement Programs
Topic Overview
As recruiting timelines move up, effective early engagement becomes an imperative instead of an advantage. We study the strategies & messages that truly resonate with high-school and underclassmen talent.
Learn More About Our Early Engagement Findings
Guiding Questions
- How early must I go to compete for the best talent?
- What are the best-in-class underclassmen programs & internships?
- How might I design an early talent program that keeps students engaged & committed?
Virtual Interviews
Topic Overview
Companies are increasingly shifting interviews to virtual mediums, but, given the recency of the trend, very little evidence exists as to how to run effective virtual assessments. We are tracking the frontier of the trend to advise our members on their peers' mistakes and successes - helping them to seamlessly adopt virtual assessments without sacrificing on candidate experience.
Learn More About Our Virtual Interview Findings
Guiding Questions
- How do students respond to virtual and recorded interviews?
- What impact will the use of virtual assessments have on my brand?
- How might I leverage the effectiveness of virtual assessments without compromising on candidate experience?
Attracting Tech Talent
Topic Overview
The need for exceptional technical talent is no longer confined to a few tech companies, but tech students' default destinations remain concentrated on a couple of companies. We study how the best companies are positioning themselves, their roles, and their programs to effectively meet their rapidly increasing need for computer science talent.
Learn More About Our Tech Talent Findings
Guiding Questions
- How can I effectively attract CS talent to a non-tech company?
- What pitches, messages, channels, and programs prove most effective?
- How are the majority of companies nationwide dealing with the increased need for technical talent?
Digital Recruiting Tools
Topic Overview
New tools, channels, and platforms emerge every day, but not all effectively increased candidate experience and company effectiveness. We study the entire landscape of virtual recruiting strategies to advise our members on that which is worth the investment - that which truly resonates with students and companies alike.
Learn More About Our Digital recruiting Findings
Guiding Questions
- What is every function for which my peers are adopting digital recruiting tools?
- Which virtual tools - social media, direct outreach, etc. - prove effective in spreading brand impact?
- Which programs, platforms, and softwares resonate with students and companies alike? Where should I place my investments?
Boosting Conversion
Topic Overview
Students, by default, err towards early and frequent transitions between companies. As such, the burden lies on the employer to create experiences that compel students to stay. We study the internship features that lead to increased conversion and lower candidate attrition.
Learn More About Our Conversion Findings
Guiding Questions
- What are the core drivers of students' decisions to either stay or leave following an internship?
- What offerings, programs, and development opportunities compel students to stay?
- What are the features of my peers' internships that provide meaningful experiences year-after-year?
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See Our Work
We are always open to building new partnerships. Let us know how to get in touch below and we'll reach out to find a convenient time to talk through some findings we think are most relevant to you and your team.
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